“Our not-so-secret ingredient is putting the consumer and end-user at the heart of our thinking and practice”

Contigo Management boasts a number of highly-effective and experienced associates who share the same values. We provide a combined wealth of expertise in a wide range of industry sector, delivering reliable, time-efficient and cost-effective solutions.

Debbie Davies

Founder and Director / Category / Insight

Debbie is hugely passionate about delivering value to clients and consumers. She founded Contigo in 2008, with a proven track record of being a partner to many retailers and food businesses. Debbie has significant experience on both client and agency side, having worked in, and mentored, brand, product and category management and research teams. A member of both the Market Research Society (MMRS) and Chartered Institute of Marketing (MCIM), she flexes discipline with contemporary methodologies to achieve client objectives.

Hilary Birt

Research / Interviews

As a certified member of the Market Research Society (CMRS) and accredited Tutor on the Advanced Certificate in Market & Social Research Practice, Hilary has over 30 years’ experience and brings outstanding customer-facing skills, practical understanding of research techniques (qual and quant) and strong analysis and interpretative skills. This foundation enables her to grapple with the complexities of any brief, design appropriate research to address given scenarios and derive nuanced insights from research findings.

Chloe Garnett

Customer Data Analysis / Research / Interviews

Chloe is a highly proactive researcher with over 15 years’ experience across both consumer and business research within FMCG and the Public Sector. Skilled in multiple research techniques and datasets with both client and agency experience, Chloe brings a flexible, enthusiastic and diligent approach to research with a personable and engaging style.

Morwenna Ellis

Research / Interviews

Morwenna brings over 20 years’ of experience in retail, food, beverage and fmcg research to our clients with both qualitative and quantitative skills. This enables her to objectively interpret primary research findings, as well as observations made within store environments. Naturally inquisitive, Morwenna’s research style means she digs around the structured questions to ensure she really uncovers consumers’ thoughts and decision processes, giving extra depth to our insights.

Amanda Butler

Marketing / Interviews

As a Consumer-focused marketing professional with over 20 years’ experience in both B2B and B2C, Amanda has a love of consumer truths. This enables Amanda to elicit insights from any target audience to gain an in-depth understanding of views.

Gen Rule

Category / Marketing / Trends / Interviews

With over 18 years of marketing and research experience in B2B and Consumer fields, Gen provides Contigo clients with insight into category trends through analysing data, in-store observations and customer interviews. Having set up her own food business, as well as work with brands, she quickly gets to the nub of a brief and ensures focused outputs.

Through our network of expert partners, we can also manage all or part of the business development process, including:


Product Development

Technical and Operations

Sales and Commercial

Branding and Design



Communications, PR, Social, Sampling