“Our not-so-secret ingredient is putting the consumer and end-user at the heart of our thinking and practice”
Contigo Management boasts a number of highly-effective and experienced associates who share the same values. We provide a combined wealth of expertise in a wide range of industry sector, delivering reliable, time-efficient and cost-effective solutions.
Debbie Davies
Founder and Director / Category / Insight
Debbie is hugely passionate about delivering value to clients and consumers. She founded Contigo in 2008, with a proven track record of being a partner to many retailers and food businesses. Debbie has significant experience on both client and agency side, having worked in, and mentored, brand, product and category management and research teams. A member of both the Market Research Society (MMRS) and Chartered Institute of Marketing (MCIM), she flexes discipline with contemporary methodologies to achieve client objectives.
Hilary Birt
Research / Interviews
As a certified member of the Market Research Society (CMRS) and accredited Tutor on the Advanced Certificate in Market & Social Research Practice, Hilary has over 30 years’ experience and brings outstanding customer-facing skills, practical understanding of research techniques (qual and quant) and strong analysis and interpretative skills. This foundation enables her to grapple with the complexities of any brief, design appropriate research to address given scenarios and derive nuanced insights from research findings.
Chloe Garnett
Customer Data Analysis / Research / Interviews
Chloe is a proactive research consultant with over 20 years of experience in qualitative and quantitative methodologies within the FMCG and public sectors. She possesses expertise in a diverse range of research techniques and datasets, drawing on her extensive experience from both client-side and agency environments. Recognised for her adaptability, enthusiasm, and attention to detail, Chloe fosters collaboration through her personable and engaging communication style.
Morwenna Ellis
Research / Interviews
Morwenna brings over 20 years’ of experience in retail, food, beverage and fmcg research to our clients with both qualitative and quantitative skills. This enables her to objectively interpret primary research findings, as well as observations made within store environments. Naturally inquisitive, Morwenna’s research style means she digs around the structured questions to ensure she really uncovers consumers’ thoughts and decision processes, giving extra depth to our insights.
Rebecca Ross
Category / Commercial
Rebecca has a strong category insights background gained from working for both retailers and manufacturers. She is able to interpret shopper behaviour and data quickly and consolidate it into focussed and compelling sell-in stories to gain retailer listings. Her breadth of strong commercial experience gained in strategy creation, brand management, buying, marketing and NPD roles help shape how she interprets consumer and shopper behaviour to make practical and robust recommendations. She is energetic, with a focussed, “can-do’ approach and enjoys working enthusiastically alongside client teams.
Gen Rule
Category / Marketing / Trends / Interviews
With two decades of experience in marketing and research in B2B and Consumer fields, Gen provides our clients with insight into category trends through analysing data, in-store observations and customer interviews. Her experience as a nutrition and wellbeing coach enriches her ability to connect emerging food trends with consumer health and wellness priorities. She has a great ability to harness a brief and turn it into meaningful insights.