Understand changing shopper behaviour
Retail environments are changing constantly. We know how important it is for you to understand and stay close to your consumers.
The Contigo team supports brands, retailers and their suppliers, from small start-ups to larger establishments, by creating effective category strategies through a range of research and consumer insight solutions.
Our trusted category and insight experience
Our core specialism is in FMCG Food and Babycare, but our experience also extends into other industries. With fast-turnaround high-quality marketing and consumer insights at cost-effective rates, we work with our clients on one-off projects and/or a retained basis.
Delivering insight and understanding
How we can help you:
Category Management
(Retail and shopper behaviour)
We deliver an understanding of how consumers and shoppers interact with products in your category, ensuring what is in-store or online, meets their needs, maximising profit for both the retailer and the brand or manufacturer, who will then implement the right range in the right place at the right time.
Insight, Research and Data Analysis
We investigate and deliver an understanding of how your consumers and shopper interact with your products or concepts, identifying and sharing the nuggets which create points of difference over the competition. Through meeting consumer and shopper their needs, we help maximise profit for both the retailer and the brand or manufacturer, who will then implement the right range in the right place at the right time, creating a win for all concerned.
The benefits of Contigo shopper and category insights
Grow sales and increase market share
Develop brand and category loyalty
Improve alignment across marketing and sales
Identify and remove barriers to purchase and consumption
A team which feels like an extension of yours
Experience of a big company, yet small, friendly and Boutique
How effective are we?
With a passion for delivering expertise in category management and consumer insights, Contigo has an excellent track record in delivering results from strategy through to hands-on implementation. Don’t just take our word for it; this is what our clients say:
“Brings tailored insight around the consumer and market that sits within a business you wouldn’t necessarily see. Personable, with great listening, analytical and presentation skills, engaging the audience with clarity of message." Pete Williams, Non Exec Director - UK, Nippon Suisan Kaisha (Nissui) Europe B.V.
"A fully integrated working relationship, taking time to understand both the business and colleagues needs and requirements. Bringing extensive knowledge and experience that allows for clear decision making and actions."Anthony Clarke, Category and Insight Manager at Country Style Foods
“The Contigo team have provided high quality consumer insight on a breadth of categories over the years, with innovative research methodologies, a real attention to detail, and fast report turnarounds. I would recommend Contigo to anyone who is hungry to understand the consumer better.”Tim Fieth, Marketing Controller, Food Manufacturer
“We had short-term need for category support and Debbie stepped in and quickly got to grips with our company, category and customer needs. She understood and presented reviews to the customer as well as deliver on-going business needs. She was a welcome addition to the team.”Dani Busseni, Head of Category Development at Sweet Treats, Premier Foods